ICYMI: “Eyeing The Majority,” CLF Books $43 Million in Fall Ads

WASHINGTON – In case you missed it, Congressional Leadership Fund began making its first series of ad reservations for the fall. Yesterday, CLF booked more than $43 million across 33 media markets in its opening salvo to take back the House Majority.

Check out what folks are saying about our efforts below and for full details be sure to click here.

“Sketching out the GOP’s path for retaking the majority”

WASHINGTON POST: “The largest Republican super PAC focused on House races has reserved $43 million in advertising this fall, sketching out the GOP’s path for retaking the majority… The spending plan from the Congressional Leadership Fund targets about 30 Democratic incumbents in a cycle where they will need to flip 17 seats to win back the speaker’s gavel.” (“Eyeing House Majority, Top Republican Super PAC Books $43 Million In Fall Ads,” Washington Post, 4/9/20)

“The reservations reflect some of their main priorities — showing where the Republican Party feels it has the best chance at taking back the House.”

MCCLATCHY: “A major GOP super political action committee announced this week that is already is reserving $1.6 million in TV advertising space against Rep. TJ Cox, the Fresno Democrat who in 2018 defeated Republican Rep. David Valadao. Congressional Leadership Fund, a Super PAC endorsed by House GOP leadership, announced $43 million in advertising reservations across the country on Thursday. The reservations reflect some of their main priorities – showing where the Republican Party feels it has the best chance at taking back the House.” (“GOP Wants To Reclaim California Seats. Here’s Why It’s Spending Heavily In Fresno,” Fresno Bee, 4/9/20)

“Republicans are on offense”

ROLL CALL: “Congressional Leadership Fund, a super PAC aligned with House GOP leadership, announced its first round of ad reservations Thursday, reserving $43 million on television and digital platforms across 33 media markets. The bookings largely reflect where Republicans are on offense.” (“At The Races: Badger State Bungle,” Roll Call, 4/9/20).

“Include top targets where Republicans have recruited star candidates”

WASHINGTON POST: “The races targeted in the CLF’s initial ad reservations include top targets where Republicans have recruited star candidates — such as the Houston race, where GOP strategists are bullish on former Army officer Wesley Hunt — and places where President Trump is expected to win handily — such as the Brindisi district, which Trump won by 15 points in 2016. Other early reservations — like those in Philadelphia, Minneapolis and Detroit, where the GOP is hoping to unseat Democratic Reps. Haley Stevens and Elissa Slotkin — are driven by the market pressures in presidential battleground states.” (“Eyeing House Majority, Top Republican Super PAC Books $43 Million In Fall Ads,” Washington Post, 4/9/20)

“Targets about 30 Democratic incumbents in a cycle where they will need to flip 17 seats to win back the Speaker’s gavel”

WASHINGTON POST: “The spending plan from the Congressional Leadership Fund targets about 30 Democratic incumbents in a cycle where they will need to flip 17 seats to win back the speaker’s gavel.” (“Eyeing House Majority, Top Republican Super PAC Books $43 Million In Fall Ads,” Washington Post, 4/9/20)

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