CLF Statement On Debbie Lesko’s Victory In AZ-08

WASHINGTON – Congressional Leadership Fund (@CLFSuperPAC) Executive Director Corry Bliss issued the following statement on Debbie Lesko’s special election victory in Arizona’s Eighth Congressional District:

“Congratulations to Congresswoman-elect Debbie Lesko on her victory in Arizona’s special election. Debbie is a proven leader who will help advance the conservative agenda of lower taxes, less government, and more jobs. Congressional Leadership Fund was proud to be one of several Republican groups to play a role in the race. CLF focused on turnout, spending $200,000 on a hyper-targeted GOTV phone and digital campaign, and will continue working to protect the Republican majority in 2018.”

CLF played a key role in the Arizona special election race, investing $200,000 on GOTV efforts:

  • Hyper-targeted GOTV phone calls
  • Hyper-targeted GOTV digital campaign

Details from AXIOS on CLF’s efforts in the AZ-08 special election below:

The GOP’s digital targeting strategy for Arizona special election
Caitlin Owens
April 24, 2018

Republicans’ strategy for today’s special House election in Arizona was to target digital ads to GOP early voters — and it appears to have paid off, with the share of early voters from each party about on par with the past few cycles.

The bigger picture: CLF announced a $10 million digital advertising buy last week, which will be spread across 30 districts. “By placing an emphasis on a hyper-targeted digital effort, CLF was able to focus on turning out key voters,” executive director Corry Bliss said, adding that “CLF has placed a high priority on digital targeting for the 2018 cycle.”