CLF launches The Durable Majority Project

This morning, CLF launched The Durable Majority Project, an initiative devoted to identifying, targeting and motivating key constituencies to vote Republican in the 2026 midterms.

The voters CLF are targeting cut across class and party lines. They are “prosperity voters” — people who value work and success.

The cost of the project is ongoing, with more than $11 million already spent.

Read more in the Wall Street Journal.

The Republican Strategy to Win Without Trump on the Ballot

By Lindsay Wise

Wall Street Journal

July 8, 2025

A political organization tied to House Republican leadership is pouring millions of dollars into polling and advertising in a new effort to fix a nagging problem for the party: Many of President Trump’s voters don’t show up for midterm elections, when he isn’t on the ballot.

…

Winkelman said CLF’s efforts are focusing on “prosperity voters”—people who value work and success. He said that surveys show the group cuts across class and party lines.

…

Central to the Republican strategy is finding ways to sell voters on the broad tax-and- spending legislative package the GOP-controlled Congress narrowly passed last week. Democratic lawmakers stayed united in opposing the bill, saying the GOP paid for tax cuts for the wealthy by cutting nutrition assistance and Medicaid, the federal-state healthcare program for lower-income and disabled people.

“We have to be on offense constantly communicating what’s actually in the bill so that they’re not just able to say ‘tax cuts for billionaires,’” said Winkelman. “It’s an oversimplified and incorrect message.”

…

Winkelman also serves as president of CLF’s sister group, American Action Network, a type of political nonprofit that doesn’t have to disclose its donors. So far AAN has spent more than $11 million to “identify, target and motivate” these less-engaged voters to turn up and vote Republican in the 2026 midterms, an effort dubbed the “Durable Majority Project.” The project not only studies which voters to target and how to message to them, but also what forms of media those voters consume.

Winkelman says a survey of voters in competitive House districts—conducted in May by Trump’s own pollsters Fabrizio, Lee & Associates as part of the Durable Majority Project—points to a way forward for House Republicans.

Read the full story in Wall Street Journal.